Since 2011, I’ve photographed hundreds of vacation rental listings for sites like Airbnb, HomeAway and VRBO. Over the years, so much has changed in this market and the way people advertise. What was once an industry full of college kids renting out spare bedrooms for extra money has turned into full time businesses for people who now own multiple homes.
Having great descriptions is definitely an important part of an online listing, but the photos provide proof. A good cover photo gets a potential guest to click on your listing and the rest of the photos sell it. I’ve photographed vacation rentals for large companies as well as individual people just getting started. I’ve figured out a style that works and that will catch peoples attention online. Every listing is unique and should be approached with that in mind. I enjoy working with the host and capturing their listing in a way that highlights their vision and creativity.
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